As part of my role as UX designer for Acumatica I created a redesign of the homepage.
Storm helps businesses grow, launch products, and build enduring relationships with their communities.
"Luxury is not just to spoil a select few, it's is a fundamental part of the human experience.
Luxury is truly valuable to humanity and the world."
Quote from "The Value of Luxury" by Storm Brewer
What is a Brand?
The brand is thought to have originated in ≈ 2700 BCE in Egypt.
Ranchers would brand a unique mark into their livestock to show ownership and avoid theft.
Branding then moved into cosmetics, jewelry, perfumes and eventually into all manufactured goods.
The brand at it's most basic is an icon.
But it's the story behind that icon which is so important.
A solid brand makes all the difference.
Projects go through several milestones.
Each milestone must receive client approval before moving forward.
During initial consultation we’ll find out if we're a good match. If things feel right we'll move on to an interactive workshop to get clarity on your audience, how you solve their problems, and what makes the story of your brand unique.
Everything gathered from our workshop will be used to create a brand roadmap. This is the point where we will define the brand's positioning, value proposition, look, feel, tone & voice. This will be the compass for your brand moving forward.
See your brand come alive. The deliverables we determined during strategy will be produced for your audience to love. Armed with your new brand strategy you’ll be ready to take things by storm.
Guggenheim Aviation Partners (GAP), an aircraft investment and management business belonging to Guggenheim Partners, LLC, recently purchased the commercial aviation division to operate as a separate entity. Due to GAP’s long-standing and successful history, they required a strong new brand to present to the market.